Post by account_disabled on Feb 17, 2024 11:47:16 GMT 8
The driving enough qualified traffic that your total conversion count, including leads and sales, is still going up even if your conversion rates are going down and so is your total revenue. So now you've brought in your initial mission lead numbers but the leads are at different stages of the customer journey and some of them may not be able to buy at all. This can lead to the sales team wasting all their time talking to people who will never buy. Because it takes longer to close a sale than it takes to disqualify a lead, an increase in unqualified leads will become apparent long before sales rise accordingly.
And since these leads are earlier in the customer journey, it may take Benin Telemarketing Data It takes longer to close a sale. There are more ways to convert into sales than your sales team is used to. At this stage you may ask for reports or direct access from the customer so that you can better understand what their sales team is seeing. What makes things more complicated, though, is that the attribution in most of them is kind of terrible. It's often very rigid. The definition of the channel may not match, resulting in discrepancies in channel numbers. It may not be set up correctly in the first place.
It's opaque. It often relies on a secret sauce to attribute sales to each channel, and it still tends to encourage sales. Personnel focus on the first or last contact. So if a lot of traffic is brought in that subsequently converts into direct leads then the customer may not even know that those leads are being driven. Of course none of this will matter if the client fires you before you have a chance to show real revenue. You need to show that you can improve lead quality from the start so that you’re ready to have the conversation when the.