Post by account_disabled on Feb 17, 2024 11:46:48 GMT 8
The their clients' systems we often use conversion rates as the core when measuring the success of a marketing campaign. We know that simply driving traffic to your website is not enough; it requires more effort. Traffic must be converted into value. The client was convinced that what they really needed were more leads so we gained insight into the types of problems the client's product was designed to solve, the types of people who might encounter those problems and the types of resources they were likely to search for because they tended to solve those problems.
Soon we were solving technical issues on our client’s website helping them Belgium Telemarketing Data create and promote powerful resources around their clients’ problems and see traffic and conversions pour in. Feels good, right? Unfortunately this is often a critical moment in a collaboration. Looking at the client's analytics everything seems great. Traffic has increased. Conversions have also increased. The website is booming. But when you talk to customers you often find that they are unhappy. They may say that leads have increased but sales have not. Or yes we get more leads but they are the wrong leads. You may have even heard that sales teams hate getting leads from SEO because they don’t convert to sales or if they do they are limited to small deals.
What Happened No one can blame you at this point for feeling frustrated with your client. After all they made it clear that all they care about is getting more leads so why wouldn't they be happy especially when you have the phone ringing The key to customer retention at this stage is to understand things from the customer's perspective and especially from the sales team's perspective. The important thing to remember is that when your clients tell you they want to focus on lead volume they are not lying to you; It’s just that their needs have changed.
Soon we were solving technical issues on our client’s website helping them Belgium Telemarketing Data create and promote powerful resources around their clients’ problems and see traffic and conversions pour in. Feels good, right? Unfortunately this is often a critical moment in a collaboration. Looking at the client's analytics everything seems great. Traffic has increased. Conversions have also increased. The website is booming. But when you talk to customers you often find that they are unhappy. They may say that leads have increased but sales have not. Or yes we get more leads but they are the wrong leads. You may have even heard that sales teams hate getting leads from SEO because they don’t convert to sales or if they do they are limited to small deals.
What Happened No one can blame you at this point for feeling frustrated with your client. After all they made it clear that all they care about is getting more leads so why wouldn't they be happy especially when you have the phone ringing The key to customer retention at this stage is to understand things from the customer's perspective and especially from the sales team's perspective. The important thing to remember is that when your clients tell you they want to focus on lead volume they are not lying to you; It’s just that their needs have changed.