Post by account_disabled on Feb 14, 2024 12:46:26 GMT 8
The youre unsure of the reason. To be honest this is a bit of a black hole as there could be numerous reasons. If youd like to read further into this issue a few articles I recommend are Tom Cappers article Organic traffic down YoY Its not what you think as well as Using the Flowchart Method for Diagnosing Ranking Drops Best of Whiteboard Friday. However to keep things simple Ill detail a few options that can be checked and are fundamental to rankings. How to identify this issue Spot check the keywords that you know your website ranks well for suddenly arent ranking your site in the same position.
Average position in Google Search Console this metric shows the Cyprus Email List average position ranking of your website as a whole as well as having a table that displays various keyword ranks. Rank trackers A tool called STAT lets you enter in a list of keywords which you then run to track over a few days. Once its finished tracking you get access to up to date information on how keywords are ranking for what pages and access to multiple reports surrounding the performance. This is a great tool to see what keywords are dropping in ranks or increasing. Ways to fix it Check robots.txt and sitemaps to make sure Google is able to access them and all pages that are included should be. This is also included in a tech audit.
Technical SEO audit will show you any technical issues that might be occurring on the site that have affected rankings. This can be done by running a crawl of your website could use Screaming Frog or Deepcrawl for example. noindexnofollow directives incorrect canonical tags lack of internal linking etc. Errors and warnings Google Search Console displays all the errors and warnings that are occurring on the site. These should be looked into.
Average position in Google Search Console this metric shows the Cyprus Email List average position ranking of your website as a whole as well as having a table that displays various keyword ranks. Rank trackers A tool called STAT lets you enter in a list of keywords which you then run to track over a few days. Once its finished tracking you get access to up to date information on how keywords are ranking for what pages and access to multiple reports surrounding the performance. This is a great tool to see what keywords are dropping in ranks or increasing. Ways to fix it Check robots.txt and sitemaps to make sure Google is able to access them and all pages that are included should be. This is also included in a tech audit.
Technical SEO audit will show you any technical issues that might be occurring on the site that have affected rankings. This can be done by running a crawl of your website could use Screaming Frog or Deepcrawl for example. noindexnofollow directives incorrect canonical tags lack of internal linking etc. Errors and warnings Google Search Console displays all the errors and warnings that are occurring on the site. These should be looked into.