Post by account_disabled on Jan 3, 2024 14:43:23 GMT 8
Creative and strategic thinking to build a better society, these are the two new campaigns that Ridley Scott Creative Group Amsterdam has just launched: 'Digital With Purpose' and 'Malaria Must Die', two projects that seek to push the political agenda to the highest level. level because the knowledge that is applied to sell products can also be used for social good. These last two initiatives represent a further commitment to creating narratives that can ultimately drive the political agenda and offer new sustainable solutions. «As creatives and communicators, we have a role to play in moving society towards a better future. At Ridley Scott Creative Group Amsterdam, we strive to create work that drives the political agenda at the highest level. Our work for 'Malaria Must Die' and 'Digital With Purpose' demonstrates that the same creative and strategic thinking we use to entertain or promote brands can, and should, also be used for social good ," explained Ross Plummer, Managing Director of Ridley Scott Creative Group Amsterdam.
Digital With Purpose The first project supports the launch of the 'Digital With Purpose' movement, led by the Global Enabling Sustainability Initiative (GeSI), which aims to establish standards for the Phone Number List development and deployment of digital technologies . First initiated as a report in 2019, 'Digital with Purpose' identifies and quantifies the ways in which digital technologies can help meet the Paris Agreement and the UN Sustainable Development Goals for 2030. Ridley Scott Creative Group Amsterdam has come on board as a creative partner to deliver the Digital with Purpose brand identity as well as a manifesto film, which premiered at 'The Web Summit, Lisbon' on December 2nd. Ridley Scott, brand ambassador of the movement , presented the manifesto film through a panel discussion. If you do not display the embedded video correctly, click here . The film begins with a look at current technology and invites people to reflect on the threats it may have for humanity and the planet.
Companies such as Swisscom, Deloitte, Taiwan Mobile, Huawei, Accenture, Dassault Systemes, among others, have already pledged their support for the project. The brand identity includes the movement's logo, "The Positron", which symbolizes Digital With Purpose's mission: that digital technologies are positively charged with purpose. «We are in a climate crisis. As storytellers, we have a duty to communicate the message to the world so that it acts and acts now,” says Ridley Scott. Malaria Must Die The second project is a groundbreaking short film starring David Beckham that supports the latest installment of the “Malaria Must Die – So Millions Can Live” campaign, which launched on December 3. Produced by RSA Films Amsterdam and directed by John Filipe, the new film shows Beckham in the late 70s sending a message of hope and optimism of a time in the future when we have eradicated malaria , one of the oldest and most dangerous diseases. mortals of the world.
Digital With Purpose The first project supports the launch of the 'Digital With Purpose' movement, led by the Global Enabling Sustainability Initiative (GeSI), which aims to establish standards for the Phone Number List development and deployment of digital technologies . First initiated as a report in 2019, 'Digital with Purpose' identifies and quantifies the ways in which digital technologies can help meet the Paris Agreement and the UN Sustainable Development Goals for 2030. Ridley Scott Creative Group Amsterdam has come on board as a creative partner to deliver the Digital with Purpose brand identity as well as a manifesto film, which premiered at 'The Web Summit, Lisbon' on December 2nd. Ridley Scott, brand ambassador of the movement , presented the manifesto film through a panel discussion. If you do not display the embedded video correctly, click here . The film begins with a look at current technology and invites people to reflect on the threats it may have for humanity and the planet.
Companies such as Swisscom, Deloitte, Taiwan Mobile, Huawei, Accenture, Dassault Systemes, among others, have already pledged their support for the project. The brand identity includes the movement's logo, "The Positron", which symbolizes Digital With Purpose's mission: that digital technologies are positively charged with purpose. «We are in a climate crisis. As storytellers, we have a duty to communicate the message to the world so that it acts and acts now,” says Ridley Scott. Malaria Must Die The second project is a groundbreaking short film starring David Beckham that supports the latest installment of the “Malaria Must Die – So Millions Can Live” campaign, which launched on December 3. Produced by RSA Films Amsterdam and directed by John Filipe, the new film shows Beckham in the late 70s sending a message of hope and optimism of a time in the future when we have eradicated malaria , one of the oldest and most dangerous diseases. mortals of the world.