Post by suehenry on Aug 25, 2015 19:10:33 GMT 8
When it comes to keyword research you need to be thinking like your potential client. If you owned a website that sold cars you should be asking yourself what would potential clients type in about the cars I sell, what end result would they be looking for? This may take you down the route of thinking about makes models, fuel economy and safety.
When it comes to optimising our pages for Google we should be thinking about keywords very carefully and using the Google keyword tool to help us decide how to go about it. Start by typing in some words you may use, look at the different variations, see which ones have good traffic and see which ones have poor traffic.
When it comes to assessing the competition of a seo service. First look for a keyword that has a bit of traffic and is not too competitive, according to the keyword tool. Then type the search term into Google, what your looking for here is all the sites that use any combination of your keyword in the site title. Follow the pages back until the titles become less optimised.
If your search takes you back more than five pages then you are going to have to include some off page optimisation in order to reach the first page. If results fade on the second page there is a good chance your going to be able to rank highly, quickly.
Once you have chosen a good keyword which isn't too competitive and has some traffic it is time to implement it on your page. You need to ensure it is included in your title tag and that it appears at the beginning. Any images on your page should be given the correct alt attribute and optimised for your chosen keyword. Your headings are a great way to create emphasis on your chosen keywords. Make sure your h1 has your chosen keyword in it.
